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Own It - Chevrolet Canada

For young female drivers, a car has to reflect who they are and what they do. The upgraded Chevrolet Trax RS wants to embrace this bold spirit by portraying moments of the dynamic urban life.

Team

CD: Michael Katzikowski

​CW: Sean Pitre

Director: Darcy Hennessey

The campaign was shoot on an iPhone beside professional cameras to achieve the social media aesthetics. Our talents were selected based on their personalities and hobbies: an athlete, a dog mum, and a foodie, for the most natural performance.

Photographer: Jeff Carlson

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