Go Beyond - Chevrolet Canada
In a world of sameness, Chevrolet wants to expand on the definition of "truck culture" to resonate with the adventurous spirit of Canadian.
One Show - Music & Sound Craft, Merit, 2024
Clio Music - Use of Music in Film & Video, Bronze, 2024
CMA - Automotive Brand Building, Silver, 2023
David Reviews Pick of the Day, February 2023
Canadian Super Bowl Commercials 2023
Creative Director: Michael Katzikowski
Copywriter: Sean Pitre
For authenticity, we cast a real-life couple with actual outdoors experience, filmed them driving the ZR2 to the Fortress, Alberta under minus 50 degree without any green screen to showcase the truck's capability of handling harsh weather and terrain. The commercial was then aired during Super Bowl 2023.
Director: Goh Iromoto
Photographer: Jussi Grznar
Following the success of the winter campaign resulting in the sellout of the Silverado ZR2, we continued our journey, this time diving into the overland culture. Beside the epic cinematography, we took sound design further by recording the actual ZR2's engine and mixing it with an original music track.
The result is a 2:50 short film that attracts over 6 million organic views on YouTube, numerous awards and nominations for audio craft and editing.
Director: Goh Iromoto
Photographer: Jussi Grznar
Dynamic TV media unit - iCTV